Internet Business Manifesto

Well, the "Internet Business Manifesto" is an eBook and one of the shorter books I've read - spanning only 33 pages.

The image at the top (shown on the left) is definietly one that gets your attention as it identifies all many aspects of Internet Marketing and attempts to overwhelm the reader at first glace of all the things that Internet Marketers do (hire others to do..) to be successful. (Click on the image for a larger view.)

A few pages down, it starts off by identifying with the reader that most emails from Internet Marketers are sales copy trying to sell you the 'next biggest thing that will make you tons of money with little effort'.

Further on, the credibility from all the laundry-list name-dropping of well known internet marketers and the amount of money they've made makes Rich Shcefren hard to match, much less beat.

This eBook did make some interesting points. The first is comparing the internet to TV, radio, car, and newspaper industry in that once there were many competitors and now there are very few - the survival of the fittest. He suggests the same is true for the Internet Marketing industry. Only time will tell whether this philosophy is true or not. Is this a marketing technique, is it true, or a little of both? Be sure to comment below and tell us what you think!

The second point is that most people work IN their business instead of ON their business. The best book I've found for explaining this concept is E-Myth by Gerber, and certainly would recommend it to those looking to work ON their business.

The third main point I got was creating systems, processes and identifying who's going to do what process - an idea I first heard of from One Minute Manager - and one definitely worth repeating.

Since I don't want to give away the whole eBook, there are a few points I left out of this review.

However, at the end as many eBooks do, it points you to their website stating "3 Simple Tactics Started An Immediate Avalanche of Profits... Going From $500,000 to $5,000,000 in Only 12 Months.

It leads to an eleven week program and with the understanding that most people need seven (seems to be the magic number) 'encounters' (for lack of a better word) with a product/service/idea before someone will buy, the two weeks of emails stated that are coming will definitely increase sales of this eleven week program.

All-in-all, a good piece of copy and it sounds pretty good for those willing to take action (the most important part) on the things they will learn from this course. Nicely done.