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Friday, January 12, 2007

Setting Up for a New Year

The new year is a time for setting resolutions (and often breaking them a few months later!).

You should also look into resolutions of how you manage your own company. Read this article I found on it and take action to make yourself a better CEO this year.

Here’s my 2007 prediction:

You will make more money in 2007 on the Net than you have ever made in the past.

How?

By changing your perspective. This year, you will see yourself and act like the CEO of your own Virtual Real Estate Company.

Too often, you tackle problems as a web designer, an SEO, a programmer, a geek, a blogger, a content creator, a designer or a hacker. This is where you go wrong.

If you want to make the big bucks in 2007, you will have to see yourself and become CEO / President of your Internet Company. You are the Boss, the manager, the deal maker, and the head hancho.

As the President, your time is extremely valuable. As such, you need to automate every task that can be automated. This particular task will vary from company to company, but repetitive operations must be automated for you to free up more time to run your company. Throughout the day, you will be asking yourself “How can this task be automated?”

Every task that can be performed cheaply by someone else, should be. How much time do you waste per day on things that could be performed by someone for $500 per month? Stop and think about it: If you are performing a task that can be done by someone that normally makes $20 per day, how much money can you expect to make doing that same task? Create jobs, get employees, get contractors and free up your time for doing what needs to be done: running your virtual real estate company. You need low cost lackeys to do your low brainwork tasks. With every task, you will ask yourself “Can I outsource this task to someone else for less money than my time is worth?”

Unless you are heavy into PPC, you should not be checking your stats more than once per week. It’s a waste of your time. Let’s face it, if you got 46,000 uniques on one of your sites one day, 45,500 the next day and 47,000 the next, that doesn’t really matter. As the CEO, you don’t have time to waste looking at stats that simply don’t matter. Unless you are going to change your basic strategy, you are throwing away hours per week that could be spent on outsourcing, automation, and advertising.

This year you will focus your time on things that make you money. Throughout the day, you will be asking yourself “Is the task I’m doing right now going to make me more money?” If it’s not, you will think about how to eliminate that task from your routine to increase your productivity.

Finally, this year you will make a greater effort to surround yourself with winners. You will develop a network of like-minded individuals around you that know how to make money on the Web. You will have less time for people who waste your time and will make a greater effort to network with people who “get it.” Unlike in years past, this year you will actually make the effort to stay in contact with, do business with, and associate yourself with winners.

That’s how I know that 2007 will be your most profitable year ever.


The source may surprise you, as I stumbled upon this article by accident. Those who know me know SEO is a foreign language to me. However the color of your hat has nothing to do with this; so, go take some action, make better use of your time and OPT (Other People's Time - LEVERAGE!!!).

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