Amazon.com

I never thought of Amazon.com very much until I looked into ways to promote some of their products on my sites. The results were interesting.

Not only does Amazon.com have their own affiliate program (which is to be expected), but it seems that a whole industry has spawned from the creation of the easy creation of Amazon affiliate sites. The magnitude of this really boggled my mind.

In fact, some entire sites are based on this concept and have Google PR rating.
Example: DVDPulse.net from Associate O Matic

My suspicion of what's going to happen to 'the little guy/girl internet-marketer' are becoming more apparent as I'm reading "Internet Business Manifesto" and realizing that many, including myself, will have to stop working IN our business and start working ON our business.